Joiin has a number of reports, grouped into two main categories: Financial Reports and Sales Reports.  For more information on how to run reports see the Running Reports section.

Key Financial Reports

The key financial reports are reports that are fundamental to financial reporting in any company.  They are used as either official financial statements or critical to the day-to-day financial accounting processes in a company.

Trial Balance

The Trial Balance report shows the balance at a particular point in time of all the Accounts from the General Ledger.  The balances can either be displayed in Debit and Credit columns or in a single column.  Use the Show as debit and credit toggle to switch between the two view.

In the two-column view, Expense, Cost and Asset accounts will show balances in the Debit column and Income, Revenue, Liabilities and Equity will show balances in the Credit column.  In a double-entry bookkeeping the Debit and Credit column totals should match. See this article for more information on the Joiin Account types.

In the single column view the Credit and Debit balances are added together - as per the accounting norm, all debit balances are treated as positive and all credit balances are treated as negative.


Balance Sheet

The Balance Sheet report shows a company's assets, liabilities and shareholders' equity at a specific point in time, in Joiin, that is the month-end amount of the 'end date' month. It is a financial statement that provides a snapshot of what a company owns and owes, as well as the amount invested by shareholders.

The balance sheet adheres to the following equation:

Assets = Liabilities + Shareholders' Equity

i.e. a company has to pay for all the things it owns (assets) by either borrowing money (taking on liabilities) or taking it from investors (issuing shareholders' equity).

The accounts that appear on the Balance Sheet are defined by the account classifications - see this article for more information.

Profit and Loss

The Profit and Loss report (P&L) summarizes the revenues, costs and expenses incurred during a specific period of time.

The accounts that appear on the P&L are defined by the account classifications - see this article for more information.


For more information on the Cashflow Report see this article.


The Key Performance Indicator (KPI) report contains a number of key performance measures for a particular period which help to identify how well the company is performing.  It also includes a chart showing Revenue vs Expenses.

Like all financial reports, the KPI report can be customised - you can hide KPI's you don't want to see and create new KPI's - see below for more information.

KPI's Explained

A full description of each part of the report follows.

NOTE: Hover over the name of the KPI to see how it is calculated.

Total Revenue

The total receipts of a firm for the given period from the sale of some given quantities of a product or service.

Total Expenses

Total expenses is the total of all the Expenses that appear on the Profit & Losss Report (Income Statement).

Gross Profit Margin

The gross profit margin looks at cost of goods sold as a percentage of sales.   This ratio looks at how well a company controls the cost of its inventory and the manufacturing of its products and subsequently pass on the costs to its customers.  The larger the gross profit margin, the better for the company.

Operating Profit Margin

Operating profit is a company's profit after subtracting operating expenses and the costs of running the business from total revenue. The operating profit margin looks at operating profit as a percentage of sales. The operating profit margin ratio is a measure of overall operating efficiency, incorporating all of the expenses of ordinary, daily business activity.

Net Profit Margin

Net profit margin, or net margin, is equal to net income or profits divided by total revenue, and represents how much profit each dollar of sales generates.

Return on Equity

Return on equity (ROE) is a measure of financial performance calculated by dividing annualised* net profit by shareholders' equity.  Because shareholders' equity is equal to a company’s assets minus its debt, ROE could be thought of as the return on net assets.

Activity Ratio

Activity ratios measure a firm's ability to convert different accounts within its balance sheets into cash or sales. Activity ratios measure the relative efficiency of a firm based on its use of its assets, leverage or other such balance sheet items and are important in determining whether a company's management is doing a good enough job of generating revenues and cash from its resources.

AP/AR Outstanding

The AP Outstanding and AR Outstanding figures reflect the amounts shown on the Balance Sheet accounts 'Accounts Payable' and 'Accounts Receivable' respectively, ensure these account names are used for accounts you would like to map to these KPIs. 

Days Sales Outstanding

Days Sales Outstanding (also called DSO and Days Receivables) is a calculation used by a company to estimate their average collection period.  It is a financial ratio that illustrates how well a company's accounts receivables are being managed. The days sales outstanding figure is an index of the relationship between outstanding receivables and credit account sales achieved over a given period.

Working Capital

Working capital is a basic measure of liquidity that shows the ability of a company to meet its current financial obligations and remain solvent. You calculate it by taking the company’s current assets and subtracting its current liabilities.

Working Capital Ratio

The working capital ratio is simply the company’s current assets divided by its current liabilities (this is also know as the current ratio).  Working capital ratios lower than 1 mean that the company has negative working capital. In other words, the company has more current liabilities than current assets. This signals that the company will likely experience liquidity problems in the near future. A working capital ratio of about 1.5 to 2 is considered good. It shows that the company is financially healthy and efficiently managing its resources. A value higher than 2 is not necessarily better. This demonstrates that the company is likely not generating as much revenue as possible by intelligently employing all of its assets.

Net Working Capital to Total Assets

Net Working Capital to Total Asset ratio is a liquidity ratio that expresses the net current assets or working capital of a company as a percentage of its total assets.`,

* Annualised profit is calculated by taking the profit for the reporting period, dividing it by the number of days in the reporting period, and multiplying that by the number of days in the year.

Customising the KPI Report

The KPI Report, like all other financial reports can be customised by clicking on the Create Custom Report button. You can read more about customising reports in our Custom Reports article.

The KPIs that appear on the report are created from custom report formulas and group totals - these formulas and totals combine various different account totals and perform calculations to get the KPI result. When you create a custom version of the KPI report you will see all the groups and formulas that make it up - some of them will be hidden. By creating new groups and formulas you can create your own KPIs.

Sales Reports

The Sales reports are reports that use Invoice and Bill/Purchase Order data from Xero/QuickBooks/Sage.

Sales by Customer Report

The Sales by Customer Report shows Sales (from invoices and credit notes) grouped by customer. For more information see the Sales by Customer Report article.

A/R Ageing Report

Accounts Receivable Ageing Report shows the total of invoice amounts due by customer broken down by age (which is based on the invoice due date).  For more information see the A/R Ageing Report section.

A/P Ageing Report

Accounts Payable Ageing Report shows the total of bills due by supplier broken down by age (which is based on the bill due date).  For more information see the A/P Ageing Report section.